Having led Rise 2.0 design and needing to show more, I was presented with another opportunity to create an even more seamless experience for investors at Rise. (Rise prefers to call its users investors. Cos that’s what they are). I had with me a small team to pull this off. My duty was to lead this team to deliver a masterpiece helping our investors relate better with their money and make more from their assets. Whilst working on the ground, myself, I still oversaw the work from branches of this project execution. Relating with stakeholders outlining key business outcomes, speaking with the investors themselves for pure, undiluted feedback, building a system for product, design and engineering teams’ cohesion.

I took this more seriously as an art direction & business project than a regular design project. For this reason, I ensured I was involved in every process, including the ground work. Motion, 3D, UI design, visual design were all considered important nodes. It was a project to be guarded meticulously. Everything had to fit in one perfect symphony. Rollout was overwhelmingly positive. It was unexpected. When the project started I mentioned to the team that in the case that investors dislike the updates, we give them a way to switch back to the previous version. While I really wanted this to work I put my wants last. Our investors came first. Yet, the amount of positive feedback about the product was one to savour for ages. Rise 3.0 even won an award at the end of the year.

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