Dodie’s plan was to have an event where people could come and experience cultures and places like they were in the country being explored. This idea piqued my interest. I was also enthused to work on ATW. For this project as you will see in the Behance link, I went all out. While the idea seemed straightforward, there were constraints I had to work around. One being that the first edition of the event was coming up. Everything needed to run an event as well as the brand weren't ready. I brought in a designer to help with more manual design work.

Dodie was impressed as I was enthused by the idea in the beginning. When the first edition of ATW took place, I couldn’t make it. I had been on the job out of town for quite a while. I got photos and really wished I attended. It went really well.

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